Key Insights on Apple’s Financial Performance

⚡Total Net Sales grew by 11.32% from 2015 to 2019

⚡Net Sales from products contributed 91.48% and 82.20% in 2015 and 2019 respectively while Net Sales from services contributed 8.52% and 17.80% in 2015 and 2019 respectively.

⚡ Avg of 43.31% YoY of total Expenses was spent on Research and Development while an Avg of 56.69% YoY was spent on Selling, General and Administrative expenses.

⚡Net Income grew by of 3.49% from 2015 to 2019 but declined in 2019 relative to 2018 by 7.18%

⚡ Liquidity: Apple has maintained an avg of 10.28% of total Assets in highly Liquid Assets for the 5 years period.

⚡ Return on Equity: Apple increased the returns to stockholders from 44.74% in 2015 to 61.06% in 2019.

⚡Leverage: Apple is highly geared with a leverage ratio of 112.08% in 2019.

Source : Apple Annual Report